R U OK?

For R U OK?Day 2025, Romina was engaged to drive national media strategy and execution for arguably Australia’s biggest national day of action, encouraging Australians to meaningfully connect and support those struggling with life, any day of the year.

She refined the PR strategy, crafted compelling story angles, and led pitching to top-tier TV, radio, print, and digital outlets. Her hands-on approach secured widespread national coverage while also ensuring strong visibility across culturally diverse and regional media.

Romina prepared spokespeople with tailored briefing notes and talking points, supported them through national, tier-one live interviews, while also managing relationships with journalists and producers to secure strong, timely placements.

The result was one of the campaign’s most visible years to date: impactful media moments, well-prepared ambassadors, and powerful representation across mainstream and priority audiences. Romina’s expertise helped elevate R U OK?Day 2025 into a national conversation that reached millions and reinforced the importance of checking in with those who may be struggling.

PRESS

PRESS