Scratch Dog Food
As PR Lead for Scratch Dog Food, I looked after consumer and B2B PR for Australia’s most loved D2C (direct to canine) dog food brand.
What started as PR for Scratch’s end of lockdown activation, Scratch Patch, turned into being Scratch’s retained PR lead for three years, looking after ongoing consumer pitching, and profiling and thought leadership in the business and retail trade space.
PRESS
PRESS
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Power Retail
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SMART Daily, Nation News Corp Newsletters
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Courier Mail
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Daily Mail
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Adelaide Advisor
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The Project, Channel 10
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Herald Sun
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7 News Melbourne
