Turning Melbourne pink and green with PR strategy, execution and event management.
Broadway's blockbuster flew into Melbourne in March 2024, marking WICKED's 20th anniversary. Romina Favero PR was engaged by Lucky Star Media to help manage PR and publicity for the production's Melbourne season.
SCOPE
Guest list management for a cocktail evening for media and influencers to celebrate WICKED’s arrival in Melbourne
Hosting a production media call
Managing media attendance at a $20 ticket event for fans, with a line of hopeful fans all the way up Collins St.
Securing consistent show and cast features across state, regional and national media
Managing guest list and red carpet on opening night
Crafting ongoing news moments across the six-month season
RESULTS
WICKED celebrated an extremely successful six-month season in Melbourne, with nine months of sustained state-wide coverage that kept WICKED in the headlines, and helped the production exceed its ticket sale expectations.
APPEARED IN
Online
TV
The Age
The Saturday Age
Ballarat Courier
News Corp leader
Herald Sun V Weekend magazine
Mornington Peninsula Magazine
Domain Review
Herald Sun
Beat Magazine
Nine’s A Current Affair
Nine’s Postcards
Ten News Melbourne
9 News Melbourne
7 News Melbourne
7’s Sunrise
Nine’s TODAY Show
Nine’s Weekend TODAY
Time Out Melbourne
Fashion Journal
Aussie Theatre
Theatre Matters
Stage Whispers
Urban List
Broadsheet
Secret Melbourne