PR publicist public relations PR freelancer Melbourne

Thousands of push-ups and thousands of news stories to encourage Aussies to do something great for their physical and mental health.

Five people performing push-ups outdoors in a park during sunset, with a bridge and hill in the background.
Two people, a man and a woman, doing push-up exercises on a wooden dock next to a sea lion that is sitting between them. The background features colorful buildings and a partly cloudy sky.
Two men are outdoors, leaning towards each other, and holding hands in a friendly gesture. They are smiling and appear to be enjoying each other's company. One man has dark, messy hair and is wearing a black hoodie, while the other has brown, slightly wavy hair and a beard, wearing a white long-sleeve shirt. The background is cloudy sky and a grassy field.
Two men in winter clothing, one in black and the other in yellow, are posing in a snowy landscape with large ice formations in the background. One man is on his hands and knees, supporting the other man who is sitting on his back with one arm raised and smiling.

Romina Favero PR has led comms and PR for The Push-Up Challenge since 2021. Every June, The Push-Up Challenge asks Australians to honour lives lost to suicide by doing push-ups, and learning about mental and physical health in the process. Since RFPR started work with The Push-Up Challenge, over $80M has been raised for mental health charities.

SCOPE

  1. Develop and execute annual PR and earned media strategy, reporting to internal and external stakeholders

  2. Manage celebrity ambassador engagement and liaison

  3. Concept and run press, media and influencer events to drive media coverage

  4. Founder and executive profiling and positioning for The Push-Up Challenge and Push for Better Foundation leadership team

  5. Secure conference speaking opportunities and industry awards

  6. Build thought leadership narratives and pitch them to media, podcasts and platforms

  7. Oversee global PR strategy for NZ, UK and Canada

  8. Oversee PR collaborations with partnering brands including Village Roadshow Theme Parks and Cirque du Soleil

RESULTS

Over 4,000 PR stories in six years have helped to encourage over 1 million Australians to get involved and donate to The Push-Up Challenge, while keeping mental health at the centre of the conversation.

APPEARED IN

Print

TV

AFR
Sydney Morning Herald 
The Age
Herald Sun
Courier Mail
Daily Telegraph
The Mercury
Woman's Day
Canberra Daily
Canberra Times
Geelong Times
Geelong Advertiser
Escape Magazine 
Mandurah Times
Koori Mail
AAP

7NEWS
9 News
10 News
TODAY Show
Studio 10
A Current Affair
The Latest
Weekend TODAY
The Morning Show
House of Wellness
Sunrise

Radio

AAP
2CC
Radio Italia
SBS Italian
SBS Vietnamese
2GB
6PR
4BC
3AW 
ABC Radio National
ABC Radio Statewide
MIX FM
Triple M 
FOX FM
Nova

Online

Mamamia
Body+Soul
The Guardian

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