National earned media strategy to get Australia talking, because one conversation can change a life.
R U OK? exists to encourage Australians to check in on one another.
Romina Favero PR was engaged to lead tier 1 media strategy and engagement for the country’s largest day of national action, R U OK?Day in 2025 and 2026.
SCOPE
Built the PR strategy for national and statewide news outlets
Pitched top-tier TV, radio, print and digital, as well as regional, industry and multicultural media
Briefed spokespeople for media interviews and opportunities
Managed journalist and producer relationships to secure coverage
RESULTS
R U OK?’s most visible year in 2025 - and on track to beat it for 2026. Millions reached, coverage in nearly every media outlet around the country, and a call to action that stuck: ask R U OK? any day.
APPEARED IN
TV
New Idea
Daily Telegraph
Sydney Weekend
Sunday Life
Body+Soul
MP Magazine
Woman’s Day
Australian Financial Review
Herald Sun V Weekend
Courier Mail
Q Weekend
Launceston Examiner
ABC News Breakfast
Sunrise
TODAY Show
The Morning Show
TODAY Extra
10 News First
Podcast
Online
Myf Warhurst The Moment
The Mitch Churi Chat Show
Sidebar Sports
Head Game with Ant Middleton
Young Bloods Mental Health
The Mindful Builder
Kochie’s Business Builders
No Filter - Mamamia
Missing Perspectives
Sitchu Melbourne
ABC Queer
The Nightly
Women’s Agenda
Gay Sydney Daily
HR Daily
The Mandarin
Kidspot
HR Leader
Radio
3AW
4BC
Fox Sports
2GB
2CC
House of Wellness Radio
Triple M
KIIS FM
JOY FM
SEN
ABC Radio
FOX FM
Nova FM