National earned media strategy to get Australia talking, because one conversation can change a life.
R U OK? exists to encourage Australians to check in on one another.
Romina Favero was engaged to lead national and tier 1 media strategy and engagement for arguably the country’s largest day of national action, R U OK?Day in 2025 and 2026.
OBJECTIVE
Built the PR strategy and identified the sharpest story angles
Pitched top-tier TV, radio, print and digital, as well as regional, industry and multicultural media
Briefed spokespeople for media interviews and opportunities
Managed the journalist and producer relationships that turn pitches into impactful coverage
RESULTS
R U OK?’s most visible year in 2025 - and on track to beat it for 2026. Millions reached, coverage in nearly every major media outlet around the country, and a call to action that stuck: ask R U OK? any day.
APPEARED IN
TV
New Idea
Daily Telegraph Sydney Weekend
Sunday Life
Body+Soul
MP Magazine
Woman’s Day
TODAY Extra
TODAY Show
ABC News Breakfast
The Morning Show
Sunrise
10 News First
Podcast
Online
Myf Warhurst The Moment
The Mitch Churi Chat Show
Sidebar Sports
Head Game with Ant Middleton
Young Bloods Mental Health
The Mindful Builder
Missing Perspectives
Sitchu Melbourne
ABC Queer
The Nightly
Radio
3AW Breakfast
4BC
Fox Sports
2GB Mornings
2CC
House of Wellness Radio
Triple M Rush Hour