Smashing the stigma attached to sex and pleasure.
Lovehoney Group (formerly WOW Tech) leads the world's pursuit of sexual happiness by developing the world’s most cutting-edge pleasure products. Romina Favero PR has looked after PR for the group’s three most premium brands, Womanizer, We-Vibe and Arcwave, since 2021.
OBJECTIVEs
Routinely build educational narratives around sexual health and wellness in conjunction with Australia's leading sexologists and reproductive experts
Position each brand as a category leader, driving awareness that converts to sales
Engage media on sexual wellness topics to break down stigma
Host annual events to immerse journalists and culture-makers in the three brands, to keep them front-of-mind for future stories
RESULTS
Over 1000 news stories secured in over six years, positioning our brands as the most premium on the market through category-level education, earning trust from consumers, and as a result, sales.
APPEARED IN
Podcast
Vogue Australia
Herald Sun
The Daily Telegraph
The Courier Mail
The Mercury
The Advertiser
The NT News
Geelong Advertiser
Cairns Post
Gold Coast Bulletin
Toowoomba Chronicle
Townsville Bulletin
New Idea
Sydney Morning Herald
The Age
Hint Magazine
Cosmopolitan
Stuff NZ
Centennial World
Her Best Life
Ratbag with Mel and Sam
Online
Pedestrian
Body+soul
Fashion Journal
news.com.au
Refinery29
Marie Claire
ELLE
Mamamia
Brisbane Times
WA Today
Men's Health
Urban List
Women Love Health
nine.com.au
Wellness WA
7news.com.au
Esquire