Activations and ongoing PR for Australia’s favourite subscription dog food brand.
Scratch is Australia's most loved D2C dog food brand. What began as a single campaign - the end-of-lockdown Scratch Patch activation - grew into a three-year retained role as PR lead, looking after consumer PR, B2B PR and founder profiling.
OBJECTIVE
Led consumer PR from a standalone activation into an ongoing retained partnership
Ran continuous consumer and b2b media pitching to keep the brand front-of-mind
Developed questions for ‘Australia’s greatest dog survey’ resulting in extensive national coverage
Looked after profiling and thought leadership in business and retail trade press
RESULTS
245 PR placements in just under three years, helping to keep Scratch top-of-mind for dog owners, and turn Scratch into a recognised name across both consumer and trade media.
APPEARED IN
Online
Triple M National
2GB Drive
TV
Channel 10 The Project
7NEWS
9 News
7NEWS.com.au
The Guardian
Daily Mail
Yahoo Finance
Gourmet on the Road
Balance the Grind
The Latch
Inside Small Business
Lifehacker
Broadsheet
Concrete Playground
Urban List
B&T
Mumbrella
Internet Retailing
Inside FMCG
Inside Retail
Australian Dog Lover
Secret Melbourne
Onya Magazine
Daily Telegraph
Herald Sun
Courier Mail
Adelaide Advertiser
Gold Coast Bulletin
Cairns Post
Perth Now
The Australian
The West Australian
Albany Advertiser
The West Australian
Perth Now
Australian Financial Review
The Age
Radio